CORVETTE® RACING TEAMS UP WITH BRM FOR LIMITED-EDITION TIMEPIECE COLLECTION

Jun 10 2015 admin News Comments Off on CORVETTE® RACING TEAMS UP WITH BRM FOR LIMITED-EDITION TIMEPIECE COLLECTION

BRM_Corvette_TimepieceIntroducing the inaugural Chevrolet® Corvette® C7.R Racing watch collection: the customized, licensed timepieces will be unveiled at the 2015 24 Hours of Le Mans

DALLAS – Bernard Richards Manufacture (BRM) and Corvette® Racing are partnering to release a series of limited-edition timepieces. Licensed by General Motors, the Chevrolet® Corvette® C7.R Racing collection honors an automotive icon, and the bespoke collaboration brings together two uniquely individual companies united by a commitment to the art of motorsports.

BRM’s artisans have translated the racecar’s legacy through handcrafted timepieces, channeling the spirit and aesthetic of Corvette® with industry-leading technical precision. The models feature signature elements such as custom-painted hands and dials in classic C7.R yellow; custom-stitched leather bands that mirror racing seatbelts; engraved stems bearing the brand’s unofficial mascot, “Jake;” and additional optimizable options.

Comprised of only 100 numbered timepieces each, the first four series of watches are based on BRM’s V12-44-COR chronograph and the V6-44-COR automatic, and both are available in a combination of yellow/black or black/grey. BRM has also engineered two special editions of the V12-44-COR in recognition of the collection’s debut at the 2015 24 Hours of Le Mans; the pair of exclusive 24-model, numbered series reflects the team’s dual C7.R track cars.

“My passion for motorsports began at Le Mans more than 40 years ago, and the sound and speed of the Corvette® on the straightaway still resonates decades later,” notes BRM’s founder, Bernard Richards. “The experience ignited my love of racing and, ultimately, inspired the foundation of BRM; it’s thrilling to partner with the emblematic brand to craft an equally unforgettable collection.”

“Le Mans is the focal point of the Corvette® Racing program,” said Jeff Chew, Manager of Strategic Planning & Operations, Chevrolet® Racing. We are pleased to partner with BRM to create a timepiece to commemorate our participation at Le Mans in 2015 with the Chevrolet® Corvette® C7.R. Chevrolet®’s mission is to produce high-quality vehicles – such as the Corvette® brand – just as BRM’s mission is to manufacture first-class timepieces, making this a natural partnership for both groups.”

Frederic Gasser, president of BRM Americas adds, “Racing was built into BRM’s DNA, and it’s an honor to become a part of the Corvette® family and to join forces with an organization that’s shaped modern motorsports.”

Release Date: June 10, 2015