GM Racing Partners With PRS Guitars

Apr 05 2005 admin News Comments Off on GM Racing Partners With PRS Guitars

DETROIT – General Motors and Corvette Racing are pleased to announce a partnership with PRS Guitars, a leading manufacturer of high-end electric and electro-acoustic guitars. The PRS name will appear on the recently introduced Corvette C6.R racecar during the 2005 race season, and PRS will craft custom designed Corvette Z06 guitars. The Corvette guitars will be available through authorized PRS guitar dealers worldwide.

PRS Guitars are used by some of the world’s top musicians, including Carlos Santana, Dave Navarro of Jane’s Addiction, and Mark Tremonti, formerly of Creed. Founded in 1985, the company is based in Stevensville, Maryland.

The new line of Corvette inspired instruments were unveiled at the international music products association’s annual trade show in January 2005. The event attracted over 74,000 attendees and better than 1,300 exhibiting vendors.

Additional information on PRS and the Corvette guitar can be found on the company website.

“This partnership is a result of a very real enthusiasm that we have for Corvette racing,” said Jack Higginbotham, president of PRS Guitars. “As Corvette owners and enthusiasts, we believe in delivering the highest quality, highest performance products imaginable.”

David Pettit, GM Racing Business Development Manager, added: “PRS is known in the music world as a builder of premier guitars, instruments that are truly functional works of art. This partnership will allow us to commemorate PRS Guitars as well as the excellence of Corvette and Corvette Racing.”

The Corvette Z06 guitar will be displayed on both the Chevy Racing Tour and Corvette Heritage Tour in 2005. The Chevy Racing Tour features various Chevrolet racing vehicles, and travels to motorsports events, including NASCAR, American Le Mans Series (ALMS), and Indy Racing League (IRL). The Corvette Heritage Tour is primarily a dealer exhibit, dedicated to Corvette Racing and the Corvette brand.

The Corvette C6.R racecar made its American Le Mans Series (ALMS) debut at “12 Hours of Sebring” in March 2005. The two-car, factory-backed Chevrolet sports car program competes in the production-based GT1 class of ALMS as well as the legendary 24 Hours of Le Mans in France, a race where the Corvette has won its class for three out of the past four years. Corvette Racing claimed its fourth straight American Le Mans Series (ALMS) Manufacturers Championship in 2004.

The Corvette C6.R is the most technically advanced sportscar ever developed by General Motors, culling years of experience from the dominant Corvette C5-R as well as advancements brought forth from the next-generation Corvette C6 and Z06 production models.

The General Motors-PRS Guitars partnership extends through December 2005.

Release Date: April 5, 2005